The term "soft power" describes a country's ability to get what it wants by attracting rather than coercing others - by engaging hearts and minds through cultural and political values and foreign policies that other countries see as legitimate and conducive to their own interests.This book analyzes the soft power assets of the United States and Japan, and how they contributed to one of the most successful, if unlikely, bilateral relationships of the twentieth century. Sponsored by the U.S. Social Science Research Council and the Japan Foundation's Center for Global Partnership, the book brings together anthropologists, political scientists, historians, economists, diplomats, and others to explore the multiple axes of soft power that operate in the U.S.-Japanese relationship, and between the United States and Japan and other regions of the world.The contributors move beyond an "either-or" concept of hard versus soft power to a more dynamic interpretation, and demonstrate the important role of non-state actors in wielding soft power. They show how public diplomacy on both sides of the Pacific - bolstered by less formal influences such as popular cultural icons, product brands, martial arts, baseball, and educational exchanges - has led to a vibrant U.S.-Japanese relationship since World War II despite formidable challenges. Emphasizing the essentially interactive nature of persuasion, the book highlights an approach to soft power that has many implications for the world today.

The term "soft power" describes a country's ability to get what it wants by attracting rather than coercing others - by engaging hearts and minds through cultural and political values and foreign policies that other countries see as legitimate and conducive to their own interests.This book analyzes the soft power assets of the United States and Japan, and how they contributed to one of the most successful, if unlikely, bilateral relationships of the twentieth century. Sponsored by the U.S. Social Science Research Council and the Japan Foundation's Center for Global Partnership, the book brings together anthropologists, political scientists, historians, economists, diplomats, and others to explore the multiple axes of soft power that operate in the U.S.-Japanese relationship, and between the United States and Japan and other regions of the world.The contributors move beyond an "either-or" concept of hard versus soft power to a more dynamic interpretation, and demonstrate the important role of non-state actors in wielding soft power. They show how public diplomacy on both sides of the Pacific - bolstered by less formal influences such as popular cultural icons, product brands, martial arts, baseball, and educational exchanges - has led to a vibrant U.S.-Japanese relationship since World War II despite formidable challenges. Emphasizing the essentially interactive nature of persuasion, the book highlights an approach to soft power that has many implications for the world today.

The Amish relationship to the environment is much more complicated than you might think. The pastoral image of Amish communities living simply and in touch with the land strikes a deep chord with many Americans. Environmentalists have lauded the Amish as iconic models for a way of life that is local, self-sufficient, and in harmony with nature. But the Amish themselves do not always embrace their ecological reputation, and critics have long questioned the portrayal of the Amish as models of environmental stewardship. In Nature and the Environment in Amish Life, David L. McConnell and Marilyn D. Loveless examine how this prevailing notion of the environmentally conscious Amish fits with the changing realities of their lives. Drawing on 150 interviews conducted over the course of 7 years, as well as a survey of household resource use among Amish and non-Amish people, they explore how the Amish understand nature in their daily lives and how their actions impact the natural world. Arguing that there is considerable diversity in Amish engagements with nature at home, at school, at work, and outdoors, McConnell and Loveless show how the Amish response to regional and global environmental issues, such as watershed pollution and climate change, reveals their deep skepticism of environmentalists. They also demonstrate that Amish households are not uniformly lower in resource use compared to their rural, non-Amish neighbors, though aspects of their home economy are relatively self-sufficient. The first comprehensive study of Amish understandings of the natural world, this compelling book complicates the image of the Amish and provides a more realistic understanding of the Amish relationship with the environment.

Holmes County, Ohio, is home to the largest and most diverse Amish community in the world. Yet, surprisingly, it remains relatively unknown compared to its famous cousin in Lancaster, Pennsylvania. Charles E. Hurst and David L. McConnell conducted seven years of fieldwork, including interviews with over 200 residents, to understand the dynamism that drives social change and schism within the settlement, where Amish enterprises and nonfarming employment have prospered. The authors contend that the Holmes County Amish are experiencing an unprecedented and complex process of change as their increasing entanglement with the non-Amish market causes them to rethink their religious convictions, family practices, educational choices, occupational shifts, and health care options.

The authors challenge the popular image of the Amish as a homogeneous, static, insulated society, showing how the Amish balance tensions between individual needs and community values. They find that self-made millionaires work alongside struggling dairy farmers; successful female entrepreneurs live next door to stay-at-home mothers; and teenagers both embrace and reject the coming-of-age ritual, "rumspringa."

"An Amish Paradox" captures the complexity and creativity of the Holmes County Amish, dispelling the image of the Amish as a vestige of a bygone era and showing how they reinterpret tradition as modernity encroaches on their distinct way of life.

"Japan's official efforts at internationalization have been painful to witness. . . . The government's JET program is easily the most ambitious and its history and on-the-ground problems offer significant insights into Japan's struggle to open up to the outside. David McConnell's book provides a most interesting analysis of why this process has been so complex and difficult. It tells us much about Japanese society and education at this critical point in time."--Thomas P. Rohlen, author of "For Harmony and Strength

"In this superb and insightful book, David McConnell explores perhaps the greatest (certainly the biggest) education program in humankind's history, offering patient, balanced analysis of its workings, problems, and accomplishments. McConnell's confucian equanimity and multifaceted perspectives lend the book a depth seldom found in contemporary writing on Japan."--Robert Juppe, First ALT Advisor for the JET Program

"This is a very astute, thorough, and personal account of the JET program as a case study of how a program can both change a system and provoke defenses against any change. With his fine ethnographic and analytic material, McConnell reveals the faultlines of "internationalization" in Japan. This is a great contribution to the study of organizations, marginality, and shifts in global and national identity."--Merry White, author of the forthcoming "Japanese Families: It Takes a Nation